Content Marketing
They needed a comprehensive strategy that could leverage multiple channels - podcasts, YouTube, social media, blogs, and livestreams - to reach and engage their target audience effectively.
Outcomes:
Increased Engagement
Within six months, podcast listenership increased by 293%.
Social Media Growth
Senscient's social media following doubled, with notable increases in engagement and interaction rates.
Thought Leadership Recognition
The blog series enhanced Senscient's reputation as an authority in change management, leading to guest speaking invitations and panel discussions.
Lead Generation
The integrated strategy led to an increase in inbound inquiries regarding Senscient's services.
Solutions:
Podcast Series
Launching a seasonal podcast featuring interviews with change management experts, success stories from Senscient's clients, and informative episodes from organizational leaders.
YouTube Content
Producing engaging video content, including live streams on successful change initiatives and tips for effective change management.
Social Media Campaigns
Curating a mix of informative and interactive content across LinkedIn to build community and drive engagement.
Thought-Leadership Blogs:
Writing and publishing blogs on current trends in change management, providing valuable insights and positioning Senscient as a thought leader.
Interactive Livestreams
Hosting livestream events, such as Q&A sessions with Senscient experts and webinars on change management topics.
Reviews & AWards
“A podcast that helps guide the narrative of conscious leadership and changing the way we look at our work spaces from all angles. Host, Jennifer does an amazing job delivering key insights and diving deep into areas most dare to talk about. Highly recommended.”
