Driving E-commerce Thought Leadership through "The Growth Gear" Podcast
Challenge
E-commerce Podcast Development
Carbon6 needed to create a branded podcast, "The Growth Gear," as a flagship content piece to engage the e-commerce seller community. They aimed to build a loyal following from scratch, ensuring consistent weekly episodes and a compelling bonus series.
Audience Growth & Discoverability
Carbon6 sought to quickly grow their podcast’s audience to 10,000 monthly downloads within the first year. They faced the challenge of breaking through the crowded podcast and video content space while reaching international markets.
Solutions
Solutions
Podcast Development & Launch
Created and launched "The Growth Gear" podcast with weekly episodes and bonus series targeting the e-commerce seller community.
Branded YouTube Channel & SEO
Built and optimized a branded YouTube channel to host video podcasts, enhancing visibility through SEO and metadata optimization.
Content Repurposing & Strategy
Developed a content marketing strategy that included creating repurposed content for each episode, such as video clips, audiograms, and blog posts to maximize reach.
Outcomes
Exceeded Goals
By the 5th month, "The Growth Gear" surpassed the initial target, reaching over 56,000 monthly downloads, far exceeding the goal of 10,000.
Global Reach & Top Performance
The podcast saw significant growth in key markets such as the U.S., Germany, and Sweden, with episodes on e-commerce strategy and AI-related topics performing the best.
Take a look
Do You Want To Boost Your Business?
Reviews & AWards
“Tim is always great at getting guests to open up their toolbox and show some key secrets to success. Excited for this new podcast.”
“Your efforts are very motivational for beginners in the field of work. Good sharing!”
"An awesome conversation and embracing diversity for business growth is such an important topic to cover."
"Super insightful, Tim, it's a great way to make your supply chain and logistics flow smooth and flawless."
