Exabeam, a leading cybersecurity firm, recognized the need to increase brand awareness, Expand their digital presence and engage with a broader audience.
Challenge
Increase Brand Awareness
Exabeam sought to boost brand visibility and position themselves as thought leaders in the cybersecurity space.
Engaging Content
Translate complex cybersecurity topics into engaging, accessible content for various digital platforms.
Solutions
Solutions
Podcast Production
We launched a bi-weekly podcast series titled "The New CISO," featuring discussions on the latest cybersecurity trends, expert interviews, and practical advice for businesses and individuals. Our team managed all aspects of production, from editing through distribution.
YouTube Content Creation
We produced a series of YouTube videos, including explainers, how-to guides, and expert panel discussions. These videos were designed to break down complex cybersecurity concepts into engaging and understandable content.
Social Media Strategy
We created custom short-form audio and video posts designed to drive engagement and share valuable cybersecurity insights.
Outcomes
Increased Engagement
The "New CISO" podcast has garnered over 140,000 listens, remains in the top 10% of all podcasts and has listeners praising its informative and accessible content.
Brand Recognition
Exabeam reported an increase in brand recognition and received positive feedback from clients and industry peers.
Take a look
Do You Want To Boost Your Business?
Reviews & AWards
“Love this content. Steve does a great job facilitating content that cuts thru the fluff and gets to real talk.”
“Whether you're well established as someone innovating in the CISO role, or just getting started as a catalyst for change within your organization - this is a must-listen podcast for you! Steve does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating an ever changing data and compliance environment - from leaders who've actually walked the path. Highly recommend listening and subscribing!”
