Enhancing Employee Communication through Internal Podcasts
Challenge
Global Team Connectivity
Hershey needed a dynamic solution to connect its global sales team with over 60,000 reps and corporate headquarters.
Cultural Alignment
Ensuring that podcast content reflected the values and expectations of diverse global markets while maintaining alignment with Hershey’s internal culture.
Solutions
Solutions
Dual Internal Podcast Launch
Q’d Up launched two branded podcasts, "Talking Snack" for the global sales team and "The Pod" for corporate updates. Each podcast was designed to address the unique communication needs of different employee groups, with content focused on relevant topics like sales trends and company-wide initiatives. Both podcasts were produced with a high-quality, engaging format to keep the global workforce informed and connected.
Content Creation & Distribution
Tailored content was developed for each episode to ensure relevance for employees in various markets. Q’d Up ensured podcasts were easily accessible through custom internal platforms, enabling employees across time zones to consume content at their convenience. This approach ensured seamless content distribution while also maintaining consistent messaging across all regions.
High-Quality Production
From concept to execution, Q’d Up managed the entire production process. This included scriptwriting, recording, editing, and distribution, ensuring that the podcasts were not only engaging but also professionally produced. The team placed a strong emphasis on sound quality and flow to provide a polished listening experience, making the content easy to digest and highly engaging for the listeners.
Outcomes
Increased Engagement
Both "Talking Snack" and "The Pod" saw high engagement rates from Hershey employees across all regions. The podcasts became an essential tool for internal communication, with sales reps particularly benefiting from the tailored, easily accessible content. These podcasts fostered a stronger sense of connection between employees and corporate leadership, helping reduce communication gaps.
Improved Communication & Cultural Alignment
The strategic approach of developing content that resonated with diverse global markets improved communication across regions. Feedback from employees showed increased satisfaction with the internal communication process, citing the podcasts as an effective way to stay informed and aligned with company values. This also helped build trust and transparency within the organization, creating a more cohesive work environment.
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Feedback
"Over and above the enjoyment of the process of building our episodes, developing that relationship with the audience has been the most rewarding aspect of doing this. Q'd Up's technical know-how and ear for detail have helped us deliver content in a new channel - podcasting - that helps us communicate to employees scattered hither and yon across the company. Their contributions are invaluable."
