Managing COVID-19 Communication through Corporate Podcasts
Challenge
Crisis Communication
Penn State Health needed to quickly and efficiently distribute accurate information during the COVID-19 pandemic.
Engagement & Reach
They needed a reliable way to engage an internal audience of 20,000+ amid rapidly changing conditions.
Solutions
Solutions
Tailored Health Communication Strategy
Developed a targeted communication plan to deliver clear, concise health updates and guidelines to employees and the public during the pandemic.
Rapid Content Deployment
Implemented an agile production process to ensure timely delivery of critical information through podcast episodes, adapting quickly to evolving health protocols and updates.
Expert-Led Content
Featured medical professionals and health experts to provide authoritative guidance, ensuring the credibility of the information.
Outcomes
Enhanced Internal Engagement
The "Coronavirus Q&A" podcast saw significant uptake, with employees actively engaging with the content, resulting in improved understanding of evolving health protocols. The accessible format allowed employees to stay informed without overwhelming them with complex written communications.
Efficient Crisis Management
The podcasts streamlined crisis communication, reducing confusion and ensuring rapid information dissemination. By leveraging the agile podcast format, Penn State Health was able to adapt quickly to changing guidelines, ensuring consistent messaging across the organization.
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Feedback
"Producing this podcast in conjunction with Q’d Up has allowed us to engage key internal audiences amid a rapidly-evolving, unprecedented situation. Having them record, produce and upload each episode of Coronavirus Q&A allowed our office to focus specifically on the content. Q'd Up was able to help us navigate many of these hurdles due to their previous experience with internal corporate podcasts."
