Podcast and Video Content Case Study
Outcomes:
Increased Audience Reach
The audiobook opened up new markets, reaching listeners who prefer audio formats.
Positive Feedback
Reviews praised the immersive experience and high production standards.
Sales Growth
The audiobooks significantly contributed to the overall sales of the books, outperforming expectations.
Solutions:
Pre-Production Planning
We collaborated with DBL to refine their content strategy, focusing on topics that resonated with their target audience. This included scripting and storyboard creation.
On-Location Recording
For the podcast, our audio team set up high-quality recording equipment at the client's location, capturing clear and engaging audio content. For YouTube videos, our video team conducted on-site shoots, ensuring professional lighting and sound.
Production
Post-recording, our skilled editors polished the audio and video content, adding suitable music, intros/outros, and graphics to enhance viewer and listener engagement.
Distribution & SEO Optimization
We uploaded the podcast to popular platforms (like Apple Podcasts, Spotify, etc.) and optimized the YouTube videos for SEO, ensuring higher visibility and reach.
Launch Strategy
A strategic launch was planned, including teaser campaigns on social media and email marketing to build anticipation.
Audience Engagement and Growth
We implemented strategies for audience interaction, including call-to-actions, encouraging subscriptions, and engaging with comments.
Reviews & AWards
"Excellent content on law and business done in an entertaining way. The host, Tom Dunlap, is a natural. Keep the episodes coming. Thoroughly enjoy it!"
"I like listening to this on my way to work & I always learn something new. It’s interesting seeing the other side of the law & hearing from attorneys & all about challenges you’re thrown that I didn’t even think of until I started listening to this."
