Building a Skincare Community for Women of Color
Challenge
Building Market Presence
Dr. Sethi aimed to increase brand visibility within the competitive skincare industry while targeting the specific needs of Women of Color.
Community Engagement
She needed to establish a strong, loyal community around her brand, focusing on education and product solutions.
Solutions
Solutions
Podcast Launch
Developed a weekly podcast addressing skincare issues for Women of Color, dispelling myths, and providing expert advice.
YouTube Channel Creation
Established a branded YouTube channel to visually showcase skincare tutorials, testimonials, and product education.
Content Marketing Strategy
Implemented targeted content marketing strategies to boost engagement, including influencer collaborations and product promotions.
Outcomes
Increased Brand Visibility
The podcast had over 125,000 listens within the first year. The YouTube channel achieved a 71% Increase in Impressions and a 13% Boost in Viewer Engagement.
Enhanced Engagement
By shifting Dr. Sethi’s podcast to include a video format, we boosted engagement and extended view-through rates, amplifying her brand's visibility and audience connection.
Take a look
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Reviews & AWards
"Dr. Sethi is knowledgeable, personable, and easy to listen to. I learn so much! Love her podcast for all of my product and healthy skin questions."
"Dr. Sethi delivers really honest, thorough and trustworthy advice in every episode. Her in-depth and easy explanations about medical spa aesthetics, lasers, and skincare are so achievable and take a lot of stress and fear out of trying some skin treatments we often put on hold. I love the detail and that the episodes are not long!"
"This is a great podcast packed with valuable skin care information and practical tips. Dr. Sethi does a fantastic job delivering the content succinctly and directly in a way that is relatable and easy to understand. Highly recommend this podcast for anyone looking to achieve healthier skin care.
