10 Creative Podcasting Ideas to Set Your Brand Apart

Marketing has come a long way since print ads and billboards. Social media and digital marketing is quickly evolving, and the most impactful brands are finding new ways to connect with their audiences. 

One of those new approaches is content marketing. 

Content marketing allows you to experiment with different forms of messaging. From the 60-second reel to community groups, marketing is moving away from “Look at me” to more of a “Join me on this journey” vibe and we love it. 

One of the most popular forms of content marketing today is podcasting. But with so many podcasts, it can be tough to stand out from the crowd. 

In this article, we’ll explore 10 creative podcasting ideas that set your brand apart and make a lasting impression on your listeners. From niche topics to interactive formats, there’s many ways to elevate your content marketing strategy and community building through podcasting.

Live-stream Podcasts

Podcasts don’t need to be a one-way medium. 

With a live stream podcast, you could create an interactive experience for your audience. 

This allows listeners to participate in real-time, ask questions and engage directly with your brand. You could invite listeners to submit questions on a topic and incorporate them into the live, interactive format. It doesn’t get more personal than this. 

Location-based Podcasts

Local podcasts are underrated and there’s a need for content tailored to your specific city or town. If, for example, you’re a food-based business, you could create a series of podcasts that highlight the best restaurants in your city and maybe statewide. 

What if you could position your brand as the go-to resource for local news and happenings?

podcastbutoutside.com/live

Collaborative Podcasts

You don’t have to do this alone. 

By collaborating with another business or podcast, you can create a joint podcast. 

In working together, you tap into each other’s audiences and create content that is more engaging and informative. 

Not to mention, you can leverage the benefits of cross promoting and showcasing your efforts in partnerships. 

Multilingual Podcasts

If your business has an international audience, consider creating podcasts in different languages. Why not? This can be an effective way to connect with a wider audience and build your brand in different parts of the world. 

With podcasting, you are not limited to national exposure…this is a global distribution channel and the global listenership keeps growing. 

Quieres empezar un podcast en español?

Audio Dramas

Podcasts don’t have to be just informational. Consider creating a drama that incorporates your brand or products into the storyline. This can be a highly engaging and entertaining way to promote your business.

Get creative with it. Have fun with your audio marketing, and let’s amplify your story brand with voice.

Serialized podcasts

Creating a serialized podcast can help build anticipation and engagement with your audience. 

By releasing episodes regularly, you can create a loyal following that tunes in every week to hear the latest installment. 

Your audience wants to hear from you, so give them something that they’ll enjoy in addition to building trust with them. 

In-Person Podcasts 

Live streams are a great way to connect with your audience – but let’s take it a step further with an in-person podcast. 

You can sponsor a booth for your business at an industry conference or your local chamber of commerce with your podcast. 

You could interview potential prospects, support industry colleagues, and have an opportunity to connect with high-profile guests. 

Behind-the-scenes Podcasts

Consider creating a podcast that takes listeners behind the scenes of your business. This can include employee interviews, insights into your creative process, or a look at how your products are made. 

People love transparency, and inviting your audience will surely make your brand stand out. 

Guest Podcasts

Inviting guests to your podcast can add variety and interest to your content. 

You might consider contacting industry experts, influencers, or other businesses that share your target audience. This would be part of your relational marketing strategy and position your business as a brand that cares about the discussions happening in the industry. 

Branded Podcasts

This is one of our specialties at Q’d Up (shameless plug). Creating a branded podcast can be a highly effective way to build brand awareness and loyalty. 

This is one of the most effective ways to showcase your expertise and build trust with your audience. 

A great way to nurture a community without the typical, in-your-face marketing pitch. 

There are people behind your business and we believe there’s a better way to communicate with them. #podcasting