Podcast booking: Find podcast listeners where they’re already at

Whether you’re the marketing director for a Fortune-500 company with a branded podcast or an independent podcaster talking sports with a friend, everyone wants more listeners. In fact, podcast promotion is the topic we get asked about most often by prospective clients–and podcast booking is among the top for good reason.

More listeners mean more revenue and brand awareness, two things every podcaster should want from the hard work they put in every episode. However, simply hoping people discover your podcast because it’s amazing isn’t a winning strategy. That brings us to the real problem at hand: How do you reach podcast listeners in the first place?

Reach podcast listeners where they’re at

Not every podcaster has a pre-built audience of thousands that hang on every word they type on social media or read every sentence of the newsletter where they can market their podcast. Even those that do have a large megaphone already can find the success rate a little underwhelming and inconsistent as they’re not focused on the right target audience: podcast listeners.

It might seem obvious but podcast listeners are, well, listening to podcasts. If not yours, then someone else’s. And with millions upon millions of podcasts out there, there are tons of chances to introduce yourself and your show to the type of people that already love podcasts but don’t know you exist yet. There are so many great benefits to podcast booking on relevant shows.

One of the benefits of podcast booking is that you’ll get in front of the exact target demographic you want to reach

Attract new listeners, build authority, and drive web traffic with podcast booking

Here at Q’d Up, we’ve found that podcast booking on other relevant podcasts and letting our clients shine, we’ve been able to attract tons of new listeners to their shows, increase their social media following, and push people to their websites. For our clients, that meant six-figure deals signed, networking opportunities opened up, and their authority in their field bolstered.

A recent study by Podsights found that podcasts are powerful marketing tools, with a conversion rate higher than all other digital channels, including social media and even Google ads. Whether you want people to listen to your podcast, to visit your website, or to purchase your products and services; podcasts are an affordable yet underutilized opportunity to speak directly to your target audience.

As with all successful podcast discovery methods, you can get the experts here at Q’d Up to handle the time-consuming work of research, outreach, and booking so all you have to do is show up and record. We start by listening to your podcast and talking with you one-on-one to create the ideal target demographic for your goals, design promotional materials fellow podcasters want to see, and then book you on relevant podcasts that match your goals. You’ll see the type of results you’ve been hoping for as you not only meet but crush your goals without even having to get out of those comfy pajamas.

Contact us to get started today!