Podcast marketing and how to not podfade: Improving your social media marketing podcast efforts

The Q’d Up Podcast is back this week with podcast marketing tips, things you can do to not podfade, and their Cleanfeed review.

Though there are tons of new podcasts starting every month, not many stick around. Known as podfade, Jay and John teach you some of the more important tips to know so you don’t get in over your head and join the millions of inactive podcasts. The guys also talk about podcast marketing using audiograms to get the most of your social media marketing podcast efforts. From what they are, how to create them, and what impact you should expect when podcast marketing.

Show highlights:

Introduction

Recording software roundup (2:46)

The guys use CleanFeed again this week to record the podcast. John shares his thoughts on the audio quality and some of the hiccups from the recording software.

Taking a break with evergreen episodes (4:43)

Sometimes you simply can’t record an episode in a particular week or you want to take a vacation. Recording evergreen episodes you can use in those instances is a valuable tool to be able to step away for a bit without alienating your audience.

Podcast marketing — Audiograms and who are they really for? (8:10)

Jay talks about an article from HotPod’s Caroline Crampton that discusses audiograms. He breaks down what an audiogram is and its use in podcast marketing.

Let’s Teach Pod Vader A Lesson: Podfade (15:57)

John breaks down what the term “podfade” means and how people start a podcast without knowing how much work it is. John covers some of the reasons why podfading happens and how to not be one of the millions that podfade. John also talks about some of the most common crutch words, podcast marketing, and batch recording so you don’t podfade.

Apple Podcast insights (27:26)

Jay and John discuss the latest Apple Podcast numbers from My Podcast Reviews, including the number of active podcasts and those that have podfaded.

Links:

Q’d Up

Pod Vader twitter

Pod Vader email

John’s email

Cleanfeed – Podcast recording software

Who are audiograms for? – HotPod

Podcast statistics – My Podcast Reviews