2021 Podcast Statistics Miniseries: Biggest Takeaways From The Infinite Dial Report

In the first episode of what will be a miniseries, the Q’d Up Podcast on Podcasting breaks down the 2021 podcast statistics found on The Infinite Dial study.

John and Jay explain the finer points of the study, including how podcasting has grown over the last decade, which platforms are rising, and how these latest podcast statistics could point to content changing to meet emerging demographics. If you want to know where podcasting is heading and what all the stats mean for you as a podcaster, this is a must-listen miniseries.

Show highlights:

Introduction

2021 Podcast statistics: Interesting stats (3:55)

Jay covers some of the interesting stats that didn’t quite fit into a category. That includes the percentage of people who have smartphones and tablets, as well the latest changes in both podcast and radio listenership.

2021 Podcast statistics: Platforms (8:13)

There are more weekly listeners of online audio than ever before but the top platform might surprise you. Jay and John break down the rankings and what platform might become the largest soon.

2021 Podcast statistics: Growth of podcasting (12:19)

Edison Research’s latest podcast stats point to continued massive growth in podcasting, both in the percentage of people that are familiar with podcasts and those that actually listen to podcasts.

2021 Podcast statistics: Monthly listening (18:51)

Continuing to point at the growth of podcasting, monthly listening is up several percentage points from last year. But as Jay notes, the key demographic of 35-to-54-year-olds is actually down a percentage point, which could change how content could change to reflect that.

2021 Podcast statistics: Weekly listening (22:38)

Just like the monthly listeners, there are more people listening to podcasts on a weekly basis than ever before. Jay discusses the breakdown in the number of podcast shows and podcast episodes listeners had within the last week and what that means for podcasters, including those thinking about a daily podcast.

Links:

Q’d Up

Pod Vader – Twitter

Pod Vader – Email

Pod Vader – Linked In

John – Email

John – Linked In

Edison Research – The Infinite Dial 2021

Tom Edison – The State of Podcast Listening for 2021